I love this book and the messages it offers. The CARE Equation is simple: Clarity, Autonomy, Relationships, and Equity. And the descrip­tions of each, along with the biases they create, are straightforward. It would benefit all leaders to CARE a little more in the workplace, and this book will help you get started.

- Lisa Bodell CEO of FutureThink and Award-Winning Author of Kill the Company and Why Simple Wins

The CARE Equation is exactly what high-performing leaders need to build high-performing teams. Make the commitment to practice CARE daily, and you’ll be rewarded with higher engagement and retention.

- Shep Hyken New York Times Bestselling Author of The Amazement Revolution

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Why Emotional Intelligence is More Important Than IQ in Modern Leadership

In today’s fast-paced, complex, and interconnected world, rapidly evolving technology is redefining what makes leaders valuable. Traditional leadership measures, such as IQ and technical skills, are increasingly being augmented or replaced by AI and automation, creating a more level playing field. As a result, the ability to build rapid trust, connect with others, and adapt—skills encompassed by Emotional Intelligence (EI)—has become critical for effective leadership. Leaders with high EQ (the measurement of EI) can navigate complex interpersonal dynamics, inspire their diverse teams, and secure the trust necessary for success. However, many leaders still struggle to prioritize EI, leading to challenges such as poor communication, low morale, and decreased performance. CARE to Win underscores the importance of EI in leadership. It offers simple, relevant, and actionable strategies for cultivating a people-first mindset that drives success in the modern, technology-enhanced workplace.

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Alex Draper Sits Down with Experts to Explore 'CARE to Win' and the Rise of People-First Leadership

What is CARE?

CARE stands for Clarity, Autonomy, Relationships and Equity®, the human skills to get the hard stuff done. This not the cuddly type of CARE! 

There is nothing soft about effective leadership, so let's stop calling them soft skills.

CARE is a relevant and modern leadership playbook for anyone who leads other human beings.

Leaders WIN through their people by valuing the importance of leading in ways that create collaborative team environments for them to perform at their best.

CARE to Win will provide a simple, applicable, and science-based leadership toolkit that ties together everything you know, or don’t know, about effective leadership.

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6 Things This Book
Will Teach You

  • 1 Discover the critical strategies for fostering psychological safety within your team to unlock peak performance. Understand the essential practices that create a supportive environment, allowing team members to thrive and collaborate effectively.
  • 2 Unlock Leadership Excellence: Embrace the human skills of Clarity, Autonomy, Relationships, and Equity for impactful leadership.
  • 3 Foster Stronger Teams: Cultivate mutual trust and effective communication to enhance productivity.
  • 4 Navigate Complexity with Confidence: Lead decisively through challenges and uncertainty.
  • 5 Embrace Empowerment: Cultivate a culture of trust that encourages calculated risk-taking. Learn how to empower your team members to make bold decisions confidently, fostering innovation and driving forward momentum.
  • 6 Equity vs Equality: Effective leadership does not follow a one-size-fits-all approach. Discover how to be agile and adaptable to maximize the potential of everyone you lead.
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About the Author

Alex began his professional journey as a trainee schoolteacher in the UK. His career took a significant turn in 2002 when he transitioned into adult education, joining a leading global management training organization. His expertise and dedication led him to Chicago in 2005, where he was instrumental in establishing and heading the company's American operations. 

In Chicago, Alex discovered his true calling: fostering leadership capabilities focused on emotional intelligence (EQ) rather than solely on intellectual quotient (IQ). This revelation paved the way for his entrepreneurial venture in 2015 with the launch of his organization, DX Learning (DX). 

DX is a pioneering firm that blends human capital optimization with advanced leadership development techniques. Its primary mission is to eradicate workplace toxicity and prepare organizations, leaders, and teams to prioritize people, ultimately shaping businesses that are truly worth being a part of. 

DX’s intellectual property, The CARE Equation, has been a cornerstone of its success. Under Alex’s leadership, DX has significantly impacted the leadership landscape, developing and unleashing the potential of over 40,000 individuals worldwide. Alex and DX have spearheaded a human-centric movement through engaging keynotes, conferences, offsites, retreats, and bespoke leadership programs for all employees from top to bottom. 

Beyond his professional achievements, Alex remains committed to being a people-first leader, not just in the corporate sphere but also in his personal life. This balance of professional acumen and personal empathy encapsulates his approach to leadership and organizational development.

Alex Draper HS

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FAQS

"Care to Win" is for leaders, managers, entrepreneurs to create psychological safety, higher performance, and CARE within their teams, or organizations.

You get improved team collaboration, enhanced communication, more trust and engagement, increased innovation, and ultimately, greater organizational success.

Yes. The principles and strategies outlined in "Care to Win" apply across various industries, sectors, and organizations. It’s based on people not industries. Whether you're leading a start up, a large corporation, a non-profit organization, or a remote team, the CARE Playbook is for you.

"Care to Win" is a unique approach to leadership in the modern workplace. It’s relevant, simple and immediately impactful, bringing together many concepts we have all heard of before, and ties it all together into something we can all use to improve our leadership.

Yes, readers of "Care to Win" will have access to more resources, including downloadable templates, case studies, habit-forming technology, and implementation guides to support their learning journey. Additionally, the author may offer workshops, webinars, or coaching services to further enhance your understanding and application of the CARE Playbook.